Most shopping cart owners are probably up to speed on ‘abandonment rates’, but when you see a study showing the average rate is a little over “65%,” you might start to wonder who’s tending the store?
According to a post on CrazyEgg.com by Russ Henneberry, “9 Ways to Decrease Shopping Cart Abandonment on your eCommerce Website,” cart owners need to focus on key areas to keep the customer from moving on.
A summary of six of those tips include:
1. Free or Flat shipping? Make it known! A whopping 44% stop their shopping simply because shipping costs are too high—22% leave the site because shipping costs were not indicated. No surprise, but a huge majority (93%) of cart shoppers is primed to buy more if “free shipping is included.
2. Gotcha fees! Nothing like turning a customer away once they’re ready to check out; in fact, 49% ‘walk’ away if these hidden fees “are only revealed upon checkout.”
3. Keep it in sight! Items need to be seen, rather than making t he customer bring up extra WebPages, or backtrack on your site to find the items they’re purchasing.
4. Minimal pages during checkout. Even 10% of shoppers surveyed abandon the cart simply because there are too many pages in the whole checkout process, such as “additional forms, questions or products.”
5. Payment options. In addition to the standard choice of Visa and MasterCard, be sure to include a third-party vendor like PayPal.
6. A friendly reminder works. Use an email strategy to query the abandoned shopper; a study indicated that a “1.5% rise in transactions” occurred (Movies Unlimited) when they were reminded or asked to come back to conclude their purchase. A Forrester study noted 41% of the shoppers were “unprepared to make the purchase,” and offers the suggestion of a customer option to “complete when ready.”
Carttemplates knows what works, and what will integrate with your site effectively. Contact us and we’ll get you up and running with good design and workable solutions tailored to your business.