As the owner of a growing eCommerce business, you’re puzzled over the increase in cart abandonments on your site, even though traffic has shown an increase.
A lot of factors affect that moment when customers decide to leave the shopping cart. For one, they may not complete the order simply because of shipping policies: “Shipping-not-included” can send customers away.
But don’t make changes until…
…you really understand why your customers are not buying your products. Do this by following them on social media, and interacting with them.
Once you truly understand what makes them want to buy, and after those product tweaks, you can make changes to your web pages and relaunch.
An abandonment rate of 68%?
That’s the average percentage the Baymard Institute came up with during their study after following 27 different checkout sites.
Don’t neglect using ‘keywords.’
As we all know, those ‘page rankings’ can reward, or punish, business when keywords are not used properly.
One area that is often overlooked is failing to use keywords in the product specifications.
The payoff comes through speedier page reviews by visitors. In addition, these contextual copy lines that use keywords should also appear near product photos as well.
Keep websites simple…and fast loading.
No one wants to wait for pages to load, particular with unnecessary graphics and video clips. What’s needed is a strategy of intelligent website navigation.
Savvy eCommerce marketers use Google Analytics in order to monitor their web pages as well as shopping cart activity.