Archive for the ‘News and Events’ Category

Mobile Commerce Trends: What Your Business Needs to Know

Thursday, October 4th, 2012

A new report from Monetate reveals some dramatic information about the way mobile commerce is shaping consumer trends.  One striking factor was the explosion in website hits from mobile phones over the last year.  Between the second quarter of 2011 and 2012, the number of website hits from mobile devices grew 103%.

 

mobile commerce trends

mobile commerce trends

If you’ve been considering developing a mobile version of your website, now might be the time-and CartTemplates.com | ASF Design can help.

What’s also interesting about the Monetate study is what it reveals about consumer shopping patterns from mobile devices.  Out of seven actions, the most common way shoppers used their mobile phones was to take pictures of a product (37%).  35% of consumers used their mobile phones to search for a store or research a product, and 34% sent pictures of the product.  Only 26% of mobile users actually made purchases from their mobile devices.  When they did, however, the amount they spent was comparable to consumers shopping from a traditional computer.  The average order value for iPhone users was only 5% less than consumers shopping from an Apple desktop or laptop computer.

One obvious conclusion is that ecommerce businesses need to expand their mobile marketing.  This might include mobile apps or mobile optimized websites, mobile messaging campaigns, mobile-friendly e-mails, or location based advertising.  Your customers are using their mobile devices to shop, so your business needs to be visible and accessible to the mobile market.

While recognizing the explosion of mobile shopping, some business owners get alarmed by the 97% mobile cart abandonment rate.  Don’t be.  As the Monetate report shows, consumers are using mobile devices to research and quickly look up information when they’re away from home.  They want to quickly compare prices and options before making a purchase decision and may later return to make the purchase from their computers.  You need a mobile friendly website so shoppers can quickly find information they need such as locations and prices, but don’t worry if you aren’t getting direct mobile purchases.  The best strategy may be simply sending an e-mail reminding customers that they still have items in their cart.   In fact, gentle e-mail reminders may help you recover as many as 30% of those lost purchases.

CartTemplates.com | ASF Design Inc. can help you develop marketing oriented, search engine friendly shopping carts and mobile-friendly websites for your business.  Check out www.curls.biz and www.budgetgolf.com from your mobile device to see some great examples of mobile sites we’ve built. If you would like to learn more about our x-cart skins, custom designs, or mobile sites, contact us to learn how we can help you build customer trust, increase conversion rates, and simply sell more products online.

PCI Compliance

Thursday, July 1st, 2010

As of July 1, 2010 you cannot accept credit cards through a shopping cart that is not PCI compliant.

Dear client,

Recently, we received many questions regarding new PCI compliance requirements and how they are related to X‐Cart. There is a lot of confusion around that so we collected the information below for your review. We will be updating this article with more information as we receive it.

As of July 1, 2010 you cannot accept credit cards through a shopping cart that is not PCI compliant. The truth is, the most shopping cart solutions available today are not PCI compliant and many are not even considering becoming compliant. As of right now, X-Cart shopping cart is not compliant, so this applies to all the merchants using this software.

Most merchant account providers are not going to shut you down on June 1 if you aren’t compliant, but you’ll need to address this as soon as possible. Below are three payment processing scenarios and options to comply:

Scenario 1
A customer adds items to their cart on your site. After they click “checkout” they are redirected outside of your site to off‐site payment processor – like Google checkout or Paypal Standard. 
Below is the list of several popular off-site payment methods:

  • PayPal Standard and Express Checkout (http://www.PayPal.com)
  • Google Checkout (http://checkout.google.com)
  • PayFlow Link (http://www.PayPal.com)
  • 2Checkout (http://2Checkout.com)
  • Authorize.net SIM (not AIM) (http://www.authorize.net)
  • CyberSource Hosted Order Page (http://www.CyberSource.com/)

At no point does a customer enter in credit card information while on your website. In this scenario you would need to pass SAQ “A”:

https://www.pcisecuritystandards.org/saq/docs/aoc_saq_a.doc

If your site ever passes, stores, or transmits credit card data then you are not in this category and should read the next section.

Scenario 2
A customer adds items to their cart on your site. When they click “checkout” they remain on your site and fill in their personal information including their credit card information. When the customer clicks submit, the credit card information is sent to a payment processor (like Authorize.net) who returns a unique token id for you to reference. At no point do you ever store the credit card (encrypted or not) or the CVV2 value. By “at no point” I mean never, not for a millisecond, not for 10 minutes until you can process it manually…..never. You may store a masked PAN (4xxxxxxxxxxxxxxx1111). Examples of popular payment gateways that are affected by the new standards are:

  • PayPal Website Payments Pro
  • Authorize.net AIM
  • CyberSource (SOAP Toolkit API)
  • PayPal PayFlow Pro

In this scenario you would need to pass SAQ “C”:

https://www.pcisecuritystandards.org/saq/docs/aoc_saq_c.doc

Solution:
If you want to continue to accept credit cards in your store to be able to control design of the payment page, you need to install a module called X-Payments, which is a new interface where customers enter their credit cards into. This add-on is PCI certified and by using it you can pass certification. There are some disadvantages on using that add-on:

  • Installation and configuration is not easy
  • Adds an extra step to your checkout, because the credit card data page is not inside X-Cart
  • It has to be on a server separate from the server with X-cart installed because PCI certified application cannot be on the same server as non-PCI application (X-cart, WordPress and etc)
  • As of June 2010 the ‘final’ version of X-Payments was not released yet. You can download the ‘beta’ version, but will have to upgrade it to a final version after release.
  • X-Payments can only run on PHP 5.3 which is not supported by many control panels yet.
  • In order to use X-Payments, you also need a module called X-Connector. Unfortunately, X-Connector is only available for X-cart version 4.3. Qualiteam said they will release X-Connector for older versions, but there is no release date yet.
  • After you get X-Payments installed, you have to configure it, adjust the template to match your design, and test it.

Scenario 3
A customer adds items to their cart on your site. After they click “checkout” they remain on your site and fill in their personal information including their credit card information. When the customer clicks submit, system encrypts the credit card number and save it in the database. You may keep it for 5 minutes until someone can manually try to process it in the cart or you may pass the encrypted card data to a system at your office to be processed. Either way, simply by inserting it into a database you instantly fall under SAQ “D” which is the most complicated certification:

https://www.pcisecuritystandards.org/saq/docs/aoc_saq_d_merchants.doc

Solution:
The only solution is to use X-Payments as described in Scenario 2.

Conclusion
The easiest and fastest way to become fully PCI compliant is to switch to off-site payment method as described in Scenario 1.
If you want to keep using your payment processor and have a greater control over design of the payment page, you may consider X-Payments.

There are 2 ways to do this:

  • Get a separate dedicated server for payment processing – this server has to be PCI compliant, be protected by a firewall and located at a quality secured PCI certified data center – this will cost at least $400+/mo
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  • Use our shared X-Payment server – we prepared a separate set of servers which do not have any other non-PCI applications installed and run Linux/PHP5.3 compatible with X-Payments. At this time, we offer this service at no monthly or per-transaction charges for our hosted clients but there is a setup fee to have everything installed and configured for your store and annual SSL certificate fee ($30/year). Your X-Payment page will be located on your sub-domain like https://payments.yourstoredomain.com so your customers will not feel like leaving your store.

Note: if you want to become PCI certified (and you do not have much choice), you cannot use a popular “One page checkout” add-on “as is” any longer. BCSE Engineering is working on a custom solution to use it with iframes. If you are interested, please contact http://www.bcsengineering.com for more information.

There is an option to ignore all this PCI mambo-jumbo and continue your business as before. If you do this, you risk losing your merchant account so you will not be able to process credit card orders in your online store and pay heavy fines for non-compliance ($50,000-$200,000).

Note: PCI compliance is your responsibility as a merchant and we will assist you in this matter as much as possible

Now even more graphic (PhotoShop) prototypes

Friday, February 19th, 2010

We’ve recently updated our collection of design prototypes.
There is now over 15,000+ professionally designed shopping cart graphic prototypes.

Search the graphic template database and buy a PhotoShop source artwork.

X-Cart v4.3 is released

Wednesday, November 11th, 2009

Qualiteam Software announces release of X-Cart v4.3.0

There are multiple interesting features, including improved back end interface making it much easier to manage your store. The front end have been improved by adding AJAX based ADD TO CART functionality.

Here is the list of most significant changes in this version:

  • AJAX minicart and product ratings
  • built-in modules: X-AOM, X-RMA and Flyout Menus
  • collapsible categories menu
  • custom title tags
  • more logical backend menu
  • quick order/product/user search
  • history of order statuses
  • gift wrap option
  • integration with Carrier-calculated Shipping API for Google Checkout

This version of x-cart is still uses Smarty Template system and end code is still a bit messy.

As always, we do not recommend using it until it is stables.

XCart Customization and XCart Design services launched

Wednesday, October 1st, 2008

We’ve just released a brand new site devoted for XCart Customizations and XCart Design services. The service is based upon the whopping collection of 10,000+ pre-designed eCommerce templates, which essentially, just pictures (screenshots) of shopping cart websites.

When the budget is tight and you don’t want to spend thousands of dollars on unique look and feel of your store, you can just choose the one that suites your industry and taste (over 10,000 professionally designed sites available) and we will place your logo there and turn it into a working x-cart for you. This will ultimately save you big buck spent on graphic artist.

However, if you need a unique design, you can order a custom design from us as well.

Also, we are the first company that does X-Cart and Flash Animation integration. Imagine beautiful slide show animation displaying your featured products, or have a user friendly “wizard” that helps your visitors to narrow down the products from your X-Cart based on their preferences. Or if you really want to go BIG with Flash, we can design a whole store using Flash (although we don’t recommend it for search engine optimization reasons). Now this all can be done!

For XCart templates visit www.carttemplates.com